Investors scrutinise the product, the market and the growth curve — but almost never the founder themselves. In this week's episode Cissi Nilsson talks to Rob Lake, founder of Eirloom and longevity adviser, about why the most important due diligence may be about something else entirely: whether the founder can last the whole distance.
- Why a founder's endurance may be the most overlooked factor in an investment
- The most common mistake he sees in founders — and what it actually costs
- The three signs he looks for, and the three warning signals that worry him
- How sleep and stress eventually show up in a company's numbers
About the guest
Rob Lake is the founder of Eirloom and an adviser on longevity and human performance. Using full-body scans, genetic tests and in-depth physiological analysis, he builds personal playbooks for high-performing founders. The starting point is simple: the ability to make good decisions over a long time — year after year, even when everything is on fire — often matters more to a company's journey than talent or vision.
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