Petbuddy Group shares
Unlisted company
Petbuddy Group is a pet care group building a portfolio of brands in premium food, supplements and care products for dogs and cats. The company is positioned in the upper price segment, with a focus on natural ingredients and carbon-offset production. The group operates in a segment where consumers are increasingly demanding products with documented origins and higher nutritional content.
Revenue model
Revenue is generated through sales of proprietary branded products via three channels: direct-to-consumer e-commerce, retail through resellers and grocery stores, and distribution through veterinary clinics. The group is vertically integrated from product development to sales.
Markets
Operations are concentrated in Europe, with the Nordic region as the home market, complemented by exports to markets across several continents.
Growth strategy
The growth strategy is based on acquisitions of established pet care brands with strong market positions, complemented by organic growth through international expansion and cross-selling of the portfolio's products via the group's distribution network. The acquisition strategy is selective and targets brands that complement the existing portfolio through new product categories, distribution channels or geographic markets. Organic growth is driven by using the group's shared distribution infrastructure to introduce acquired brands in new markets.
Operations
Premium food, supplements and care
Vertically integrated value chain
Carbon-offset production
Growth and reach
Acquisitions of established brands
Exports to more than 50 countries
Subsidiaries in Sweden, Finland and the United Kingdom
Financial performance
Published 12 September 2026Published figures from the company’s own reports. Amounts in MSEK · change from the previous year
- Cash and bank 2025-12-31
- 28MSEK
- Burn rate
- 0.5MSEK/mo
- Runway
- over 36mo
- Equity ratio
- 47.2%
| Metric | FY 2025 | FY 2024 | FY 2023 | FY 2022 |
|---|---|---|---|---|
| Net sales | 202(+9.6 %) | 184(+84.7 %) | 100(+18,516 %) | 0.5(-95.5 %) |
| Revenue growth | 9.6%(-75.1 pp) | 84.7%(-18,431.3 pp) | 18,516%(+18,611.5 pp) | -95.5%(-433.8 pp) |
| EBITDA | 1.7 | -4.5 | -11 | – |
| EBIT | -42 | -37 | -29 | – |
| Net income | -76 | -51 | -38(-211.2 %) | 34 |
| Equity | 164(-26.5 %) | 224(+355 %) | 49(-63.2 %) | 134(+228.1 %) |
| Cash and bank | 28(+49.8 %) | 19(+164.9 %) | 7.1(+307.2 %) | 1.7(+14.4 %) |
| Operating cash flow | -5.5 | -35 | -27 | – |
| Equity ratio | 47.2%(-6.2 pp) | 53.4%(+15.5 pp) | 38%(-47.4 pp) | 85.4%(+19.4 pp) |
Documents and reports
4New share issues
Latest 1An overview of the company’s capital raising.
| Date | Capital raised | Valuation |
|---|---|---|
| SEK 35m | SEK 180m |
Questions about Petbuddy Group
Is Petbuddy Group publicly listed?
No, Petbuddy Group is a public limited company, but it is not publicly listed. The company has not completed an IPO, so its shares are not traded on a regulated stock exchange, but rather on the unlisted market.
What does Petbuddy Group do?
Petbuddy Group is a Swedish pet care group that develops, manufactures and sells premium pet food, dietary supplements and care products for dogs and cats. The products are sold through e-commerce, retail stores and veterinarians, and exported to a large number of markets worldwide.
Can I buy shares in Petbuddy Group?
Yes, it is possible to buy shares in Petbuddy Group through unlisted share trading, provided that there are sellers. Via Eqvor, you can place a buy order and be matched with sellers in the unlisted market.
How do I sell shares in Petbuddy Group?
If you own shares in Petbuddy Group, you can place a sell order via Eqvor and be matched with buyers. Once a buyer and seller are matched, the transaction is completed and the change of ownership is recorded in the company’s share register in accordance with the company’s current procedures.
Is Petbuddy Group affiliated with Euroclear?
No, Petbuddy Group is not currently affiliated with Euroclear. This means that the shares are registered directly in the company's share register and not through the Swedish securities system.
Can I hold Petbuddy Group shares with Avanza or Nordnet?
Since Petbuddy Group is not affiliated with Euroclear, the shares normally cannot be held in a standard brokerage account with Avanza or Nordnet. Instead, ownership is registered directly in the company’s share register.
Does Petbuddy Group have right-of-first-refusal or pre-emption clauses?
Yes, Petbuddy Group has right-of-first-refusal or pre-emption provisions. This means that share transfers may need to be handled in accordance with specific terms before the shares are sold to an external buyer.
At what price is the Petbuddy Group share traded?
Since Petbuddy Group is not publicly listed, there is no official share price on a regulated marketplace. Instead, the price is determined by supply and demand between buyers and sellers in the unlisted market.
When will Petbuddy Group be listed on the stock exchange?
There is currently no publicly announced timetable for a stock market listing of Petbuddy Group. We therefore do not currently know when Petbuddy Group may be listed or whether the company will conduct an IPO.
What risks are associated with investing in Petbuddy Group?
Investing in Petbuddy Group involves risk, just like other investments in unlisted shares. The company’s value development may be affected by consumer demand, competition in pet products, raw material costs, margins, e-commerce, retail agreements, export markets, and capital requirements. Trading in unlisted shares also normally entails lower liquidity than trading in listed shares.
Where can I find Petbuddy Group's annual report?
Petbuddy Group's annual report can be found under Investor Relations and Financial Reports. The company's annual reports are available there for download.
Has Petbuddy Group carried out any share issues?
Yes, Petbuddy Group has carried out capital raises and previous new share issues. Petbuddy Group’s Capital raised is stated as SEK 396.5 million, indicating how much capital the company has raised through previous financing.
How much capital has Petbuddy Group raised in total?
Petbuddy Group's Capital raised is stated as SEK 396.5 million. An equity raise is a term for raising capital, while terms such as funding round, financing, or share issue are also commonly used.
Has Petbuddy Group reported a profit or a loss?
Petbuddy Group reports a negative result in the latest available information. Under Key figures, EBITDA is stated as SEK -4,536 thousand and net income as SEK -50,569 thousand. The company’s earnings trend is also shown in the Results by year graph.