Mentimeter shares
Unlisted company
Mentimeter provides a cloud-based platform for interactive presentations and meeting facilitation that transforms one-way communication into two-way conversations in meetings, education, and workshops. The platform is based on behavioural science principles and offers features such as live questions, polls, word clouds, quizzes, and participant feedback. The company was founded in 2012 by Johnny Warström and Niklas Ingvar and operates from its headquarters in Stockholm, with a regional presence in North America and the Asia-Pacific region.
Two segments
The business is divided into two segments: Self-Service and Enterprise. Self-Service targets individuals and smaller teams that purchase licenses directly through the website without sales interaction, while Enterprise targets organizations that purchase licenses centrally through a dedicated sales and customer success organization. Subscriptions typically run for one to three years and are invoiced in advance, creating a predictable cash flow profile. ARR (annual recurring revenue) is the company’s key operating metric for tracking underlying growth.
Product-led growth
The revenue model is based on a product-led growth model, where each Mentimeter session exposes participants to the product and creates a viral growth effect — participants are converted into new users who, in turn, create their own sessions. The model reduces reliance on paid customer acquisition and scales naturally from self-service to enterprise.
Growth strategy
The growth strategy combines organic expansion in existing markets with product development aimed at a broader offering for leaders, educators, and facilitators, with AI-integrated tools as a central component. The business model is characterized by operational scalability thanks to the combination of a self-service channel and centralized enterprise sales.
Revenue model
Subscription-based SaaS, revenue measured as ARR
Two segments: Self-Service and Enterprise
Product-led growth through viral adoption
Characteristics
Global distribution without geographical limitations
Capital-efficient structure that scales through self-service
Organic growth with AI as a central component
Financial performance
Published 14 September 2026Published figures from the company’s own reports. Amounts in MSEK · change from the previous year
- Cash and bank 2025-12-31
- 402MSEK
- Operating cash flow
- 28MSEK
- Net sales
- 598MSEK
| Metric | FY 2025 | FY 2024 | FY 2023 | FY 2022 |
|---|---|---|---|---|
| Net sales | 598(+11.5 %) | 536(+18.6 %) | 452(+34.6 %) | 336(+42.7 %) |
| Revenue growth | 11.5%(-7.1 pp) | 18.6%(-16 pp) | 34.6%(-8 pp) | 42.7%(-33.3 pp) |
| EBITDA | 36 | -38 | -48 | -18 |
| EBIT | 13 | -63 | -73 | -39 |
| Net income | 10 | -46 | -57 | -34 |
| Equity | 96(+27.2 %) | 75(-38.5 %) | 122(-1.5 %) | 124(+1,126.2 %) |
| Cash and bank | 402(+11.5 %) | 360(-8.7 %) | 394(+19.8 %) | 329(+109.5 %) |
| Operating cash flow | 28 | -37(-978.8 %) | 4.2(-84.6 %) | 28(-37.2 %) |
| Equity ratio | – | – | – | 27%(+23 pp) |
Documents and reports
4New share issues
Latest 1An overview of the company’s capital raising.
| Date | Capital raised | Valuation |
|---|---|---|
| SEK 150m | SEK 3bn |
Questions about Mentimeter
Is Mentimeter publicly listed?
No, Mentimeter is a public limited company, but it is not publicly listed. The company has not completed an IPO, so its shares are not traded on a regulated stock exchange, but rather on the unlisted market.
What does Mentimeter do?
Mentimeter is a Swedish software company that offers a cloud-based platform for interactive presentations and audience engagement. The platform is used to create two-way communication in meetings, education, and workshops and is sold on a subscription basis through self-service and direct sales.
Can I buy shares in Mentimeter?
Yes, it is possible to buy Mentimeter shares through trading in unlisted shares, provided that sellers are available. Through Eqvor, you can place a buy order and be matched with sellers in the unlisted market.
How do I sell shares in Mentimeter?
If you own shares in Mentimeter, you can place a sell order through Eqvor and be matched with buyers. Once the transaction has been completed, the shares are transferred in accordance with the company’s Euroclear-connected custody structure.
Is Mentimeter affiliated with Euroclear?
Yes, Mentimeter is affiliated with Euroclear. This means that the shares are handled within the Swedish securities system and can be delivered to a custody account with any bank or investment firm once the transaction has been completed.
Can I hold Mentimeter shares with Avanza or Nordnet?
Yes, since Mentimeter is affiliated with Euroclear, the shares can normally be held in a securities account with, for example, Avanza or Nordnet, provided that the bank or online broker supports the custody of unlisted shares.
Does Mentimeter have post-transfer purchase rights or rights of first refusal?
Yes, Mentimeter has post-transfer purchase rights or rights of first refusal. This means that share transfers may need to be handled in accordance with specific terms before the shares are sold on to an external buyer.
At what price is the Mentimeter share traded?
As Mentimeter is not publicly listed, there is no official share price on a regulated marketplace. Instead, the price is determined by supply and demand between buyers and sellers in the unlisted market.
When will Mentimeter go public?
There are reports that Mentimeter is taking steps towards a future stock market listing, but no firm date has been announced. We therefore do not currently know when Mentimeter may go public or whether the company will carry out an IPO.
What are the risks of investing in Mentimeter?
Investing in Mentimeter involves risk, just like other investments in unlisted shares. The company’s valuation may be affected by subscription growth, customer acquisition, competition, exchange rates, AI developments, profitability, and demand for digital presentation and engagement tools. In addition, trading in unlisted shares generally involves lower liquidity than trading in publicly listed shares.
Where can I find Mentimeter's annual report?
Mentimeter's annual report is available under Investor Relations and Financial Reports. The company's annual reports and other financial reports are available there for download.
Has Mentimeter carried out any share issues?
Yes, Mentimeter has carried out capital raises and previous new share issues. Mentimeter's Capital raised is stated as SEK 153 million, which shows how much capital the company has raised through previous financing.
How much capital has Mentimeter raised in total?
Mentimeter’s Capital raised is stated as SEK 153 million. An equity raise is a term for raising capital, but terms such as funding round, financing or share issue are also commonly used.
Has Mentimeter reported a profit or a loss?
Mentimeter reports a positive result in the latest available information. Under Key figures, EBITDA is stated as TSEK 35,631 and Profit for the year as TSEK 10,248. The company’s earnings trend is also shown in the Results by year graph.