Bruce brings together more than a thousand training facilities in one membership and is growing 40 per cent a year. CEO Filip Wiqvist on the marketplace, the ownership structure and why being unlisted suits the company in its current phase.
Filip Wiqvist is CEO of Bruce, founded in 2015. The company brings together more than a thousand training facilities in Sweden, Norway and Denmark in one membership. Bruce is owned by Novax, Axel Johnson's investment company, and is part of Bond Health Group together with STC.
In the episode he explains how to build a marketplace where both studios and members have to win at the same time, what sets Bruce apart from ClassPass, and what the ownership structure gives a company that is growing 40 per cent a year.
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