Group presentation with Estrid
Estrid's CEO and co-founder Ben Eliass presented the company to Eqvor's customers and answered questions directly from the participants, following the shift towards profitability in 2025.
- Venue
- Online via Zoom
- Organiser
- Eqvor
- Format
- About 40 minutes: presentation and open Q&A
- Language
- Swedish

What happened
Estrid sells razors and skincare and intimate care products by subscription, through its own online shop and in stores across Europe. The company communicates sparingly in public, which made this presentation one of the few opportunities to hear the management talk about the business directly.
In 2025 Estrid made a deliberate shift towards profitability. CEO and co-founder Ben Eliass described where the company stands today and where it is heading, and then answered questions from the participants.
You did not need to own the share to take part.
Presented by
- Presented and answered questionsBen EliassCEO and co-founder, Estrid
Photos and film from this event have not been published. Not everything is recorded — a group presentation where participants ask about their own holdings is sometimes only for those who attended.
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