Stockholm, 21 August 2025 – Epidemic Sound appoints Danijela Horak as Vice President of Artificial Intelligence, starting 1 September 2025. She will be responsible for the company’s AI strategy and the development of next-generation audio tools for creators – with a focus on responsible, human-centred AI.
Horak joins most recently from the BBC, where she led AI Research and was technical adviser to the BBC’s Responsible AI group. She drove the development of language models for editorial use, launched the speech-to-text tool BBC Transcribe and led research on synthetic media manipulation for the disinformation tool BBC Verify.
Previously she was Director of Machine Learning at AIG, where she was responsible for global AI initiatives in commercial real estate. She holds a PhD in mathematics, completed postdoctoral studies at the University of Warwick and Imperial College London, and has more than 12 years’ experience of building and scaling AI and ML solutions for media and business.
At Epidemic Sound, Horak will lead an engineering team that is further developing tools such as AI voice recordings and smart audio recommendations, and will report to CTO Rikard Herlitz.
“We are proud of our AI-based audio tools and delighted to welcome Danijela as an experienced champion of innovative and responsible development,” says Herlitz.
Horak’s appointment marks the next step in the company’s investment in AI to streamline creative workflows and broaden access to high-quality audio.
