Instabee recruits Johan Theorell as new VP Merchant Development
Instabee has hired Johan Theorell as Vice President Merchant Development, starting in August 2025. He will drive the collaboration with merchants and partners, develop the business and contribute to innovation.
Johan most recently comes from the role of Director Growth Strategy & Business Development at Northvolt and has previously held several senior commercial positions.
“It feels very good that Johan is coming on board now. He strengthens our team and helps us and our merchants develop to drive sustainable growth. His experience of building strong teams and scalable commercial solutions in fast-growing companies is an important asset for Instabee's growth journey,” says Joakim Slettengren, Chief Growth Officer at Instabee Group.
Instabee works with just over 1,200 merchants globally and has more than 10 million active users in six countries. The company's consumer brands Instabox, Budbee and Porterbuddy are established e-commerce options with high delivery quality and a strong environmental focus.
“I am really looking forward to continuing to build growth together with Instabee's merchants and partners. It will be great fun to work with an innovative Swedish company and skilled leaders. Instabee has a tech leadership that more markets and merchants can benefit from,” says Johan Theorell.
