Sweden has produced several of Europe's most successful consumer companies and e-commerce logistics companies. On Eqvor you can invest in unlisted Swedish companies in fashion, pet products and e-commerce infrastructure.
- 6 Swedish consumer and e-commerce companies available on Eqvor today
- Exposure to fashion, body care, pets and e-commerce logistics
- Instabee is Northern Europe's leading delivery platform, with Budbee and Instabox
- Estrid is a profitable DTC company with revenue of 864 MSEK and a European market
- Unlisted shares, traded via Eqvor's digital platform
Consumer companies and e-commerce shares on Eqvor
Below you will find the consumer and e-commerce companies currently available to trade on Eqvor. Click on a company to see current information, the price and how to place an order.
Sells razors and body care products via e-commerce, a subscription model and physical retail in several European markets. Revenue 864 MSEK, positive EBITDA. Founded 2019, Stockholm.
View the shareDesigns and sells premium underwear, swimwear and homewear in sustainable European materials. Sales via its own e-commerce and selected retailers globally. Founded 2016, Stockholm.
View the shareSwedish pet group that develops and sells premium food, supplements and care products for dogs and cats via e-commerce, retail and vets globally. Founded 2019, Stockholm.
View the shareNorthern Europe's leading delivery platform for e-commerce, with the brands Budbee, Instabox and Porterbuddy. Over 350,000 locker compartments in Sweden. Revenue of SEK 1.96 billion. Founded 2022 (merger), Stockholm.
View the shareLast-mile delivery company with an in-house platform for route optimisation and real-time tracking. 50 per cent growth in Q1 2026. Partnership with ICA for pick-up points. Revenue 527 MSEK. Founded 2018, Stockholm.
View the shareSaaS platform connecting online retailers, consumers and carriers via modules for checkout, tracking and returns. Customers in the Nordics, the United Kingdom and the Netherlands. Founded 2015, Stockholm.
View the shareWhy invest in consumer companies and e-commerce shares?
E-commerce in Europe is growing structurally and driving demand for both consumer products and logistics infrastructure. Companies that build strong brands and direct customer relationships via e-commerce can scale with lower marginal costs than traditional retail companies. E-commerce logistics is an infrastructure sector with high barriers to entry once the network has been built.
The pet market is one of the fastest-growing segments of retail, driven by premiumisation and the humanisation of pets. Premium fashion companies with a sustainability profile target a growing customer base with strong purchasing power.
Risks to be aware of
Consumer companies are sensitive to the economic cycle and consumer confidence. E-commerce logistics is a capital-intensive and competitive sector with squeezed margins. Fashion companies must constantly renew their offering. Unlisted shares have lower liquidity than exchange-traded alternatives. Always carry out your own analysis before you invest.
Frequently asked questions about consumer shares and e-commerce
What types of company count as consumer and e-commerce shares?
Consumer and e-commerce shares can include companies that sell products directly to consumers, digital commerce platforms, brands with strong online sales, and logistics and technology companies that make e-commerce possible. On Eqvor this can, for example, range from niche consumer brands to companies in last-mile delivery, delivery platforms and e-commerce infrastructure.
What is the difference between retail and e-commerce?
Retail includes all sales directly to consumers, both physical and digital. E-commerce is specifically trade that takes place over the internet. Many modern companies combine both channels in a so-called omnichannel strategy, in which e-commerce and physical shops complement each other.
How do I buy consumer shares on Eqvor?
Create an account on Eqvor, choose the company you want to invest in and place an order via the platform. Eqvor matches buyers and sellers on the unlisted market. Airmee is connected to Euroclear (the Swedish central securities depository) and the shares are delivered to your custody account. The other companies are registered in the company's share register after the deal is completed.
Company information based on public data and Eqvor's platform data, May 2026.
