About Estrid

Estrid is a fast-growing direct-to-consumer (DTC) personal care brand, founded with the goal of revolutionizing the beauty industry through high-quality, vegan and sustainable products. With a strong digital presence and a subscription-based business model, Estrid has challenged traditional players and established itself as one of Europe's most prominent beauty tech companies.

Products and services

Estrid offers a minimalist and effective product portfolio in personal shaving and skin care, with a focus on sustainability and aesthetics:

• Razors and refill blades: Estrid's flagship product is a premium razor designed for a smoother and more gentle shave. The razors feature vegan strips and ergonomic design for optimal user experience.
• Subscription service: Through a flexible subscription model, customers receive regular deliveries of razor blades, creating loyalty and increasing customer lifetime value.
• Expanded product line: Estrid has broadened its range with body care products such as shaving cream, aftershave and moisturizing creams - all vegan and cruelty-free.

Business model and revenue streams

Estrid has built a strong business model based on digital sales and direct customer relationships:

• Subscription and e-commerce: The recurring revenue model ensures stable growth and high customer loyalty. Customers receive automatic deliveries of refill sheets, which simplifies everyday life.
• International expansion: Estrid has been launched in several European markets and continues its global expansion through strong branding and digital marketing.
• Brand partnerships and retail: In addition to its DTC strategy, Estrid has started to establish itself in physical stores through partnerships with leading retailers, creating new sales channels.

Financial developments

2021: turnover increased to about 227 000 TSEK

2022: turnover increased to 438 000 TSEK

2023: turnover increased to 690 000 TSEK 

In recent years, Estrid has reported negative results for 2021, 2022 and 2023. However, at the same time, the company shows a strong increase in total turnover for each of these years. Estrid has grown rapidly since its launch and has attracted investment from prominent venture capital firms. The company has reported strong growth in both customer base and revenue, with the scalable subscription model contributing to a high gross margin. Expansion into new markets and product categories is driving further growth.

Future and growth

Estrid continues to challenge traditional beauty and hygiene brands through innovation, sustainability and a customer-centric business model. With a growing global presence, increased investments in product development and a loyal customer base, the company is well positioned to become a leading player in personal care.

How to buy shares in Estrid

1. Create an account on Eqvor.com
2. Click on the buy button at Estrid in the OTC list.
3. Choose how many shares you want to buy and at what price.
4. Wait for the order to be matched.
5. Pay up and be entered in the company's share register - Done!

In addition to Estrid, we have also helped investors buy and sell shares in other exciting unlisted companies in sectors such as 

Hbiotechnology and bioengineering, there are A3P Biomedical, BioCrine, Doktor.se, MEDS Pharmacy, Sigrid Therapeutics and Mindler. Under financial services there are Klarna, Mynt, Yabie and Billogram.

Within technology and innovation: Dirac Research, Exeger, Cascade Drives, Sana Labs, Quartr and Virtune. I the consumer and lifestyle segment: CDLP, and Marshall.

Under transport and vehicle technology there are Einride, Voi, XShore, Koenigsegg and Candela. Within energy and sustainability: Blykalla and Svea Solar.

In addition: Epidemic Sound (media), Kaunis Iron (industry),  GreenGold Group (forestry), and investment companies Röko, byWiT and Nicoya.

We can also help to implement deals in other unlisted companies - even if they are not listed on the platform. Contact us if you are looking for a specific case.